YENA stars as FURFUR’s 20th-anniversary special muse in Fluffy Princess, unveiled November 6. The Japanese fashion label’s campaign moves through three looks: pink, brown and polka dots.
The pink look starts with a cropped coat fastened by three bows. A lace-trimmed knit peeks out underneath, giving the fluffy outer layer a lighter edge.
For the brown look, a patchwork faux-fur jacket sits over a draped camisole dress. A bow-buckle belt breaks up the contrasting textures. The third outfit uses a tiny-dot padded blouson, with a fluffy hood and more bows across the front.
The announced Japanese prices for the outerwear are ¥31,900 for the ribbon short coat, ¥25,300 for the patchwork faux-fur short blouson, and ¥29,700 for the padded ribbon midi blouson, all including tax. The online launch was listed for noon JST on November 6, with store releases rolling out from early November. Check individual retailers for current stock and delivery terms.
These outfits are the brand’s official campaign styling. Photography is by Na Jinkung. FURFUR’s official feature shows the three looks with their item listings.
